The Squell cooler / dispenser is using Bag-in-Box (BiB) packages. BiB’s are packages which consists of a inner bag (composite film) and a protective outer carton. In the inner bag can be filled with any non-carbonated beverages. It will be tapped though a valve which is part of the packaging (this valve will activated though the Squell patented mechanism in the inner part of the cooler). The BiB packaging offers a lot of advantages in the everyday use:

• Hygienic.
• Sensory and chemical neutral.
• Beverages have a long shelf life and keeps fresh up to 18 month.
• Beverages keeps fresh up to three month after opening as no air comes in contact with the beverage and an oxidation will avoided.
• No need to build up a deposit system (deposit free packaging will be environmental friendly recycled).
• Inexpensive packaging technology (cheaper than comparable Bag in Box packages with tubes).
• The modular dimensions of the beverage packaging are perfect for storage, bottling and transportation.
• Win with one packages more customers and built up customer loyalty.
• Can be easily integrated in each filling process.
• The outer BiB carton is perfect for a branding.